New web technologies emerge every day resulting in personalised content and immersive experiences.  These trends offer a lot of opportunities for businesses to engage more users through their brand websites. Here we list the 5 trends in web development in the year 2023.

1.     Artificial intelligence (AI) assistants/ AI Chatbots

Chatbots are Applications which carry out a conversation with a user in natural language, understanding their intent, and replying based on preconfigured rules and data. Chatbots are used in websites or applications for functionality like customer service, request routing, or information gathering.

Chatbots have adopted sophisticated AI/ Machine algorithms. AI chatbots collect data, answer frequently asked questions, and provides solutions to the user’s queries. As per Forbes report, the use of AI increased by 190% between 2018 and 2020 in Marketing functions.  AI Chatbots adoption by enterprises will see higher momentum in 2023.

2.     Augmented reality  (WebAR)

Augmented reality (AR) technology is an interactive experience that combines the real world and computer-generated content. They are used in mobile devices, education, healthcare, and games. WebAR is a web technology that allows for augmented reality functionality within a web browser. It uses a combination of technologies like HTML5, Web Audio, WebGL, and WebRTC.

With the use of Augmented reality, user interactions become frictionless. To provide some examples, AR can help people learn on educational sites, and allow potential buyers to visualize products, and goods in their homes while shopping. WebAR has applications in E-commerce and Advertising, Education, Entertainment,  and Business websites.

3.     Optimized Voice Search

Voice search allows the user to use a voice command to search the Internet, a website, or an app. Most of us have already experienced Natural Language enabled virtual assistants based on Apple Siri, Google OK, Google, Amazon’s  Alexa, and Microsoft’s Cortana.. etc

With the penetration of smartphones to a large section of mobile users, consumers are using optimised voice search to find products/services and information over the web. It is predicted that voice search results be a significant portion of search results and will be ranking higher on search engine results pages.  Hence the progressive companies will focus on optimizing their web presence and content strategy for voice search in 2023.

4.     Personalized content

Personalized content on the websites can is based on the website visitor’s characteristics like demographics, locations, interests, context or visitor’s online behaviours like actions, clicking on a button, opening a link etc and serving the content useful to the visitor to enhance the user experience.

Machine learning modules analyse website visitors’ actions on the site and offer visitors relevant content or send push notifications related to users’ interests.

Many companies have already adopted personalisation in a big way. Personalised content and recommendation system will be the focus for many companies to enhance the visitor experience in the year 2023

5.     Smart e-commerce web

Commerce Websites are getting integrated into external environments like IOT, and real-time data systems and getting more adaptive to the user’s needs. Technology is enabling the integration of digital and real-world commerce, and marketing seamlessly.

The features of Visual commerce, metaverse, beacon technology, and online payment variants will see enhanced adoption by enterprises. Modern technologies and innovations will enable developers to create custom-made applications and enhance user experiences.