Case Study
Supplier of Process & Scientific Instruments
Website, Digital Campaigns, CTAs, HubSpot Marketing & Service hub integration
Details
Company Name: Hegde Flow Control Systems
Hegde Flow Control Systems is India’s leading distributor, supplier and service provider of High-Quality Processes & Scientific Instruments. They are the official distributor of Thermal Mass flow meters & controllers, MEMS Flow Meters, Ultrasonic Flow meters, Liquid Flow Meters and controllers, Solar simulators, RF power Generators.
Overview
Hegde Flow Control Systems ( HFCS) is a high-technology company incorporated in Feb-2019 in Bangalore by qualified and experienced professionals from various fields of activity. HFCS distributes high-quality process Instruments for various industries. HFCS has good experience in the following products used in Industrial, Research Institutes,
- Flow Measuring and Controlling
- Instruments Solar Simulators
- Customized Gas Mixing units
- Measuring & Monitoring Instruments
- Process Instruments
Challenges
Reaching out to B2B target customers through regular campaigns to create a brand for themselves and awareness about Process & Scientific Instruments.
There are several players in the Process & Scientific Instruments space who are competing for the business. The challenge for Hegde Flow Control Systems is to create a brand so that there is a recall when the customers needs these solutions. They faced challenges with respect lead generation and enquiries.
Our Solution
A brand website and digital campaigns to create a brand for Hegde Flow Control Systems and to generate leads on ongoing basis.
We had a extensive discussion with the client team in identifying a buyer persona and created a digital campaigns to attract and educate their target customers. We launched periodic campaigns through paid ads. The landing pages designed with CTAs got the customers to specific pages on the website and generated the qualifies leads.
- Brand website
- Digital Campaigns
- Digital Marketing
The Results
Digital marketing let do significant improvements in enquiries, Digital advt resulted in brand awareness.
The digital campaigns helped generate new marketing leads to sales team periodically. The digital advertisements which were done based on keyword analysis, were able to attract the right enquiries.
%
YoY enquiries recd
%
YoY increase in qualified leads
%
QoQ increase in catalog downloads
OUR RECENT WORK
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